TARGETED MARKETING SYSTEM
Fully-Integrated Multi-Medium Fullfillment
Every great auto dealership marketing solution needs a system to maximize deliverability of messages across multiple channels. Our system focuses on capturing the customer's attention via responsive email, variable mail, direct calls, and in-dealership cues. Each medium is fully customizable and connected to our powerful database engine.
Trigger-Based Email & Mail
Variable Content Messages are sent automatically when the customer reaches key milestones.
Point of Sale Material & Forms
Connecting the dots at the dealership reinforces the value of our programs.
DATA & INCENTIVE CALCULATION ENGINE
Power and Efficiency
Data is key and crunching that data in special ways provides powerful content to market. We can calculate rewards and incentives based on all kinds of customer activity and statuses. We also combine this data with other valuable data to provide a constant competitive advantage. In Summary, our engine will always be able to get you to your automotive customer retention goal.
Customized Rewards Categories
We set goals first, then the standards of how to achieve them
Variable Points Calculations
We right-size every program to ensure right balance of reward and profit
Unlimited Club-Based Memberships
Power to create new clubs and opportunities to grow business
SMARTTERM IN-DEALERSHIP APPLICATION
Providing your Team with the Right Information
Its critical to be in the know. To a customer, its nice to know that your dealership knows you, your vehicle, past, and what you need next. Our database is connected to a special application called "SmartTerm" that places the most pertinent information at the Service Advisor's fingertips. Imagine your Service Advisors knowing how to handle points, memberships, upsells, and much more.
View Customer Information & Values
Advisors will be able to see values on SmartTerm while inputing the Repair Order
Mileage-Based Up-sell Coupons
Advisors will be able to sell the right services and the right time
Print & Send Reward Statements
Reinforce principles of the program by providing customers real-time value
CONSUMER REWARDS PORTAL & KIOSK
Personalized Experience for Every Customer
Communicate directly to the customer on their channel (their own website). Customers are able to log in and view their information, vehicle details, and reward & incentive values through their own SmartTech portal. Everything is personalized and connected throughout our system providing a special experience not available at other dealerships. Each portal is customized to deliver the desired program and branding of each dealership.
Consumer-Personalized Secure Website
Customers can register and log in via mobile or desktop
Audience-Specific Coupons & Messaging
Each customer's situation is different requiring specific offers for every situation
Customer Service & Rewards/Club Activity
Customer will see their current vehicle's service history and calculate rewards